We're told bladder leaks mean decline; fear; shame; and weakness.


More than 1 in 3 women who have bladder leaks cope silently due to fear or shame.
1 in 3 women would rather suffer in silence than seek help.
57% of women have used the wrong products due to embarrassment.
Women are held to unrealistic standards and society has made us believe that bladder leaks are something to be ashamed of.
It's time to re-frame the narrative and provide an antidote to the stigma.


Rethink your Protection with TENA

Thin & Discreet

Discreet protection and additional coverage in length for greater security and absorbency.

Triple Protection

Featuring BodyFit™ shape and a soft breathable top sheet for the ultimate comfort, built-in Triple Protection against leaks, odour and moisture.

Helpful Advice

Advice & Support